Computer only has 17 years to get developed for what we are using now.Commercialization of an international network just comes up for around 15 years. But there have been several centralization and decentralization movement for internet to evolve. It was characterized by the emerging and the prevalence of new internet tools.
We can update technique to utilize internet as a business tool to control this niche market. But the tendency is that internet will be back to niches once again.
In today’s landscape, the search engine rules the internet, and social networks are coming up. Every mini-site such as blog and social network are combating internet giants to attract attention.
Several years ago, business man started to use internet as their marketing tool to exhibit their products. But for today’s market, hyperlink is far from being sufficient. Online usage has become so pervasive today, because every customers and clients expect a business to have a website. Then there comes with the numbers of online services such as pay per click, seo, and web analytic. The combination of different Medias is the only way to get survived. Not to mention many businesses has already put on the social network. While Marketer and media provider are wracking their brains to figure out the new Marketing strategy, technician are thinking about how their technique could help with these business and divide up the market profit. Is it just business or technique?
In my mind, such an online business can have such characters as follows:
1. Embrace the niche market.
As long as it’s related with internet, no giant can take fully control of it, because it’s such a niche market and actually can not be controlled.
2. Easy to become popular all over the world and easier to be kicked out.
The information communication is so fast. You gonna be soon kicked out by your competitor, if you are not using the newest technology.
3. Woman takes bigger role in social media.
The study found that 86% of US women now have a profile on at least one social networking site, with 50% of female social media users saying they have purchased products because of information on social networking sites, and 40% reporting they have used coupon codes found on social networks.
4. Online business could become a larger business.
Many Online-businesses are partnership with Google. Such a mutual reliance are better than competence among each media companies. There’re chances everywhere which are not only for Google. Particularly, what will happen if Google no longer serves for China? There probably be another Google comes up. Social network as another online giant to attract users has already takes the other market in just these 2 years.
5. On-line business not only means the platform like traditional media. I
It could create product as well as service. It could be online as well as offline. It could be combination of different media. It could be a marriage of your competitors. Huge profit is standing behind it.
I had an interview by some online marketing consultant, and was amazed that how can a marketing agency who is doing business in such a relatively new industry become such a big group. It is growing up fast, stealthily, and magnificently. The velocity is faster than the cognitive consciousness of the people. Some specialist said: “no, I didn’t hear of it.” I can understand, even google is just popular within 10 years.
I have no idea which would be the master of future media; technique leads the business, or business leads technique. This is partly because everyone nowadays is lured by big profit temptation. But I can’t help thinking this big cake is splitting up. Even financial magnate couldn’t reverse this situation in such an unstable finance system. In this way, I believe many people can hold home business or as a freelance because of the reasonably low cost to start and maintain a web presence….But as for me, I actually need a full-time Job which could allow me to distribute all of me to my company.